Romantica Rebrands as Film Café in Romania

BUCHAREST: Chello Central Europe has rebranded the Romantica channel as Film Café in Romania, giving it a "new, fresh and youthful image." 

The rebrand took place across all major Romanian platforms: UPC, Next Gen, RCS-RDS and Digital Cable System. The channel continues its focus on targeting female viewers with content that is entertaining as well as relaxing. The programming includes a mix of romantic movies, human interest stories, emotional dramas, light comedies and family entertainment.

"We are happy that after the successful rebranding of the Hungarian film channels, the Romanian Romantica has been refreshed," said Levente Málnay, the CEO of Chello Central Europe. "This rebrand will allow us to enhance Film Café by adding fresh, top quality content to the already outstanding series lineup. We are confident that together with a refreshing of the brand, it will appeal to both our existing viewers and a whole new audience."